Lifeway® Foods Celebrates 40 Years and National Kefir Day with Coast-to-Coast Events and Lifeway Kefir Shop Pop-Up in SoHo An immersive pop-up experience invites guests to discover the delicious possibilities of Lifeway Kefir through custom…
Lifeway® Foods Celebrates 40 Years and National Kefir Day with Coast-to-Coast Events and Lifeway
Kefir Shop Pop-Up in SoHo
An immersive pop-up experience invites guests to discover the delicious possibilities of Lifeway Kefir through
custom smoothies, exclusive merchandise and special surprises
An exclusive first look at The Lifeway Kefir Shop will feature soccer star Rose Lavelle, music by AMRIT, plus a
live performance by Cannons
Morton Grove, IL, June 15, 2026 Lifeway Foods, Inc. (Nasdaq: LWAY) ("Lifeway" or "the Company"), the
leading U.S. supplier of kefir and a pioneer in fermented probiotic foods, today announced a series of
nationwide events and the opening of The Lifeway Kefir Shop, an immersive pop-up experience in SoHo, New
York City, in celebration of the Company's 40th anniversary and National Kefir Day.
In addition to enjoying refreshing and expertly curated Lifeway Kefir creations, visitors can sample Lifeway
Farmer Cheese, customize smoothie cups with personalized straw toppers, and take home exclusive branded
merchandise and other memorable surprises.
For more than 2,000 years, kefir has been celebrated for its nutrient-rich profile and health-supporting benefits.
As consumer interest in functional foods continues to grow, Lifeway Foods is shining a spotlight on this time-
honored superfood through an immersive experience that introduces both longtime fans and new consumers to
the many ways kefir can be enjoyed.
"National Kefir Day is the perfect opportunity to celebrate the incredible history of kefir while thanking the
consumers who have made Lifeway a part of their wellness journey for the past 40 years," said Julie
Smolyansky, President and CEO of Lifeway Foods. "The Lifeway Kefir Shop is designed to introduce new
audiences to Lifeway Kefir and Lifeway Farmer Cheese while giving longtime fans a fun new way to
experience and enjoy the products they love."
The Lifeway Kefir Shop is designed to bring consumers closer to the brand through an interactive experience
centered on kefir’s versatility, taste and functional appeal. From curated kefir creations to product sampling and
shareable moments, the pop-up showcases how Lifeway Kefir and Lifeway Farmer Cheese can fit into
everyday wellness routines while celebrating four decades of leadership in cultured dairy.
Each Lifeway Kefir Shop pop-up is tailored to its location and the cultural moment surrounding it. In SoHo, the
menu will feature smoothies and small bites inspired by the city’s celebratory energy, including an Orange &
Blue swirl smoothie nodding to New York’s basketball excitement and soccer-themed sips that capture the
global spirit of this summer’s tournament.
To kick off the celebration, Lifeway will host a VIP, invite-only sneak preview of The Lifeway Kefir Shop on June
18, offering guests an exclusive first look at the pop-up experience with soccer star Rose Lavelle as the
celebrity smoothie bartender, music by AMRIT and a live performance by Cannons. Opening to the public on
June 19 in celebration of National Kefir Day, The Lifeway Kefir Shop pop-up in SoHo will welcome visitors to
experience the brand, explore kefir-inspired creations, and join in commemorating four decades of Lifeway's
leadership in the kefir category.
Beyond the Lifeway Kefir Shop in New York City, Lifeway will bring the celebration to consumers across the
country with National Kefir Day events and sampling activations in major markets including Chicago, Miami
and Los Angeles. From public giveaways and wellness-focused pop-ups to beachside fitness events and
citywide sampling, the nationwide celebration is designed to introduce more consumers to Lifeway’s probiotic-
rich kefir and farmer cheese while marking 40 years of Lifeway’s leadership in cultured dairy.
New York City, NY
June 18: Lifeway Kefir Shop Pop-Up Sneak Preview
SoHo, 21 Greene Street
3:00 PM to 6:00 PM
An invite-only sneak preview experience with celebrity smoothie bartender Rose Lavelle, music by AMRIT, plus
a performance by Cannons.
June 19: Lifeway Kefir Shop Pop-Up
SoHo, 21 Greene Street
11:00 AM to 6:00 PM
Free and open to the public. Guests can enjoy a complimentary custom Lifeway swirled smoothie, relax in the
Kefir Shop Cafe, personalize their own gear, and leave with a tote bag filled with Lifeway Kefir products and
exclusive items. The experience brings together a smoothie bar, cafe, club and neighborhood gathering for all
things Lifeway Kefir and Lifeway Farmer Cheese, complete with a live NYC DJ, interactive photo moments and
special appearances.
Miami, FL
June 18: Lifeway Kefir Sampling Around Miami - Vibrant locations throughout Miami
Catch Lifeway around the city with complimentary kefir samples, fun prizes and giveaways in celebration of
National Kefir Day.
Chicago, IL
June 18: National Kefir Day Celebration
Pioneer Court - 11:00 AM to 6:00 PM
A public National Kefir Day celebration featuring Lifeway Kefir sampling, prizes and giveaways.
June 19: Lifeway Takeover at Rise Pilates
Oak Street Beach - 6:00 AM to 8:00 AM
Lifeway will continue the National Kefir Day celebration with a Rise Pilates takeover, kefir sampling, prizes and
giveaways.
Los Angeles, CA
June 18: National Kefir Day Celebration
Entrance of the Santa Monica Pier - 11:00 AM to 6:00 PM
A public National Kefir Day celebration featuring Lifeway Kefir sampling, prizes and giveaways.