Hennes & Mauritz

24 September, 2026

”Vårt arbete inom framför allt inköp, kostnadskontroll och effektivare arbetssätt har bidragit till en mer lönsam verksamhet. Även om försäljningen utvecklades i positiv riktning under kvartalet så ser vi ytterligare potential till att öka försäljningen framöver.” säger Daniel Ervér, vd

Tredje kvartalet (1 juni 2026 — 31 augusti 2026)

• Nettoomsättningen ökade till MSEK 57 189 (57 017) i tredje kvartalet. Försäljningen i lokala valutor ökade med 1 procent jämfört med föregående år, med cirka 2 procent färre butiker vid kvartalets utgång jämfört med motsvarande tidpunkt föregående år.
• Bruttoresultatet ökade till MSEK 30 867 (30 143) vilket motsvarar en bruttomarginal om 54,0 procent (52,9). Bruttomarginalen i kvartalet påverkades positivt av engångseffekter om cirka 1,6 procentenheter från tullar och varuimport som ökat kostnaderna för sålda varor under tidigare kvartal.
• Försäljnings- och administrationskostnaderna minskade med 1 procent till MSEK 24 832 (25 167). I lokala valutor minskade dessa kostnader med 1 procent.
• Rörelseresultatet ökade till MSEK 6 037 (4 914), motsvarande en rörelsemarginal om 10,6 procent (8,6). Rörelsemarginalen i kvartalet påverkades positivt av engångseffekter om cirka 1,6 procentenheter från tullar och varuimport som ökat kostnaderna för sålda varor under tidigare kvartal.
• Resultatet efter skatt ökade till MSEK 4 098 (3 212), motsvarande SEK 2,58 (2,01) per aktie.
• Kassaflödet från den löpande verksamheten ökade med 19 procent till MSEK 11 908 (9 985).
• Varulagret uppgick till MSEK 39 355 (37 938) och varulagrets sammansättning är god. Varulagrets ökning förklaras av ökat värde av varor under transport till följd av störningar i globala leveranskedjor samt temporära effekter från konsolideringsarbetet i det europeiska logistiknätverket.

Nio månader (1 december 2025 — 31 augusti 2026)

• H&M-gruppens nettoomsättning uppgick till MSEK 161 624 (169 064). I lokala valutor var nettoomsättningen i nivå med föregående år under räkenskapsårets första nio månader.
• Bruttoresultatet uppgick till MSEK 87 050 (88 737) vilket motsvarar en bruttomarginal om 53,9 procent (52,5).
• Försäljnings- och administrationskostnaderna minskade med 4 procent till MSEK 73 590 (76 594). I lokala valutor var dessa kostnader i nivå med föregående år.
• Rörelseresultatet ökade till MSEK 13 462 (12 031), motsvarande en rörelsemarginal om 8,3 procent (7,1).
• Resultatet efter skatt ökade till MSEK 8 765 (7 753), motsvarande SEK 5,53 (4,86) per aktie.
• Kassaflödet från den löpande verksamheten ökade med 17 procent till MSEK 26 524 (22 714).

Försäljning under innevarande kvartal

• H&M-gruppens försäljning i lokala valutor under september månad 2026 förväntas öka med 1 procent jämfört med motsvarande månad föregående år.
    

Kommentar av Daniel Ervér, vd
 
Vårt arbete inom framför allt inköp, kostnadskontroll och effektivare arbetssätt har bidragit till en mer lönsam verksamhet. Även om försäljningen utvecklades i positiv riktning under kvartalet så ser vi ytterligare potential till att öka försäljningen framöver.

Försäljningen ökade med 1 procent i lokala valutor. Våra sommarkollektioner togs emot väl och bidrog till en bättre försäljningsutveckling, framför allt under kvartalets avslutande del. Samtidigt påverkades försäljningen bland annat av fortsatta störningar i logistiknätverket i Europa och i den globala varuförsörjningskedjan.

Rörelseresultatet inklusive den positiva engångseffekten relaterad till tullar och varuimport stärktes till drygt 6 miljarder SEK och rörelsemarginalen för den senaste tolvmånadersperioden ökade till 9,0 procent. De främsta drivkrafterna bakom lönsamhetsförbättringen under det senaste året är vårt arbete med inköp, kostnadskontroll och effektivare arbetssätt. 

Arbetet med vår digitala infrastruktur tog ytterligare steg under kvartalet. Över tid ska det ge oss bättre precision i hela värdekedjan, från produktutveckling och inköp till allokering, marknadsföring och försäljning. Samtidigt fattar vi fler beslut närmare kunden i takt med att den nya förenklade organisationen kommer på plats. 

Vi ökar successivt också andelen inköp i säsong för att snabbare möta kundernas efterfrågan på mode och kvalitet till bästa pris. På så vis stärker vi över tid vår position som en naturlig destination för både det senaste modet och tidlösa, uppdaterade nyckelplagg. Genom en mer optimerad butiksportfölj, fler uppgraderade butiker och en mer personlig digital upplevelse höjer vi dessutom kundupplevelsen och produktiviteten i butik och online. 

Vi går in i hösten med en god lagerkomposition och bra förutsättningar att möta våra kunders behov. I en tid då konsumenten påverkas av höga levnadskostnader stärker vi successivt vårt kunderbjudande genom attraktiva och inspirerande produkter, shoppingupplevelser och varumärken. Initiativ inom varuförsörjning, ett ökat stöd av AI och engagerade medarbetare gör att vi höjer relevansen och precisionen inom hela verksamheten – vilket kommer bidra till att skapa ännu större värde för våra kunder.

 Kommunikation i samband med niomånadersrapporten
 
Niomånadersrapporten, 1 december 2025 – 31 augusti 2026, publiceras kl. 08.00 CEST den 24 september 2026. Därefter följer en webbsändning och telefonkonferens kl. 09.00 CEST som hålls på engelska för finansmarknad och media. Medverkande är vd Daniel Ervér, finanschef Adam Karlsson och IR-chef Joseph Ahlberg.
 
Webbsändning
 
Registrera dig via denna länk för att följa webbsändningen och se presentationen: https://edge.media-server.com/mmc/p/oeq5wq3y

 
För att ställa en fråga
 
Anslut via telefon för att ha möjlighet att ställa en fråga, vänligen registrera dig här: https://register-conf.media-server.com/register/BIee0caaf3d5d143dfa2e5d66babb8fbc5

 
Intervjuer för media
 
För bokning av intervjuer för media i samband med niomånadersrapporten den 24 september 2026, vänligen kontakta Anna Frosch Nordin, presschef, telefon 073-432 93 14, [email protected].
 

24 September, 2026

“Our work – especially within purchasing, cost control and more efficient operations – has contributed to a more profitable business. Although sales developed in a positive direction during the quarter, we see further potential to increase sales going forward,” says Daniel Ervér, CEO

Third quarter (1 June 2026— 31 August 2026)

• Net sales increased to SEK 57,189 m (57,017) in the third quarter. Sales in local currencies increased by 1 percent compared with the previous year, with around 2 percent fewer stores at the end of the quarter compared with the same point in time last year.
• Gross profit increased to SEK 30,867 m (30,143), which corresponds to a gross margin of 54.0 percent (52.9). The gross margin for the quarter was positively affected by one-time effects of approximately 1.6 percentage points from tariffs and goods imports that had increased the cost of goods sold in previous quarters.
• Selling and administrative expenses decreased by 1 percent to SEK 24,832 m (25,167). In local currencies these expenses decreased by 1 percent.
• Operating profit increased to SEK 6,037 m (4,914), corresponding to an operating margin of 10.6 percent (8.6). The operating margin in the quarter was positively affected by one-time effects of approximately 1.6 percentage points from tariffs and goods imports that had increased the cost of goods sold in previous quarters.
• The result after tax increased to SEK 4,098 m (3,212), corresponding to SEK 2.58 (2.01) per share.
• Cash flow from operating activities increased by 19 percent to SEK 11,908 m (9,985).
• Stock-in-trade amounted to SEK 39,355 m (37,938) and the composition of the stock-in-trade is good. The increase in the stock-in-trade is explained by the increased value of goods in transit, which is due to disruption in global supply chains as well as temporary effects from the consolidation work in the European logistics network.

Nine months (1 December 2025— 31 August 2026)

• The H&M group’s net sales amounted to SEK 161,624 m (169,064). In local currencies net sales were in line with the first nine months of the previous financial year.
• Gross profit amounted to SEK 87,050 m (88,737), which corresponds to a gross margin of 53.9 percent (52.5).
• Selling and administrative expenses decreased by 4 percent to SEK 73,590 m (76,594). In local currencies these expenses were at the same level as in the previous year.
• Operating profit increased to SEK 13,462 m (12,031), corresponding to an operating margin of 8.3 percent (7.1).
• The result after tax increased to SEK 8,765 m (7,753), corresponding to SEK 5.53 (4.86) per share.
• Cash flow from operating activities increased by 17 percent to SEK 26,524 m (22,714).

Current quarter sales

• The H&M group’s sales in the month of September 2026 are expected to increase by 1 percent in local currencies compared with the same month the previous year.
   

Comments by Daniel Ervér, CEO

Our work – especially within purchasing, cost control and more efficient operations – has contributed to a more profitable business. Although sales developed in a positive direction during the quarter, we see further potential to increase sales going forward.

Sales increased by 1 percent in local currencies. Our summer collections were well received and contributed to better sales development, particularly towards the end of the quarter. At the same time, sales were affected by, among other things, continued disruptions in the logistics network in Europe and in the global supply chain.

Operating profit including the positive one-time effect related to tariffs and goods imports strengthened to just over SEK 6 billion and the operating margin for the last 12-month period increased to 9.0 percent. The main driving forces behind the improved profitability over the past year is our work on purchasing, cost control and more efficient operations.

Work on our digital infrastructure took further steps during the quarter. Over time, this will give us better precision throughout the value chain, from product development and purchasing to allocation, marketing and sales. At the same time, we are making more decisions closer to the customer as the new simplified organisation comes into place.

We are also gradually increasing the proportion of in-season purchasing, to more quickly meet customers’ demand for fashion and quality at the best price. Over time, this strengthens our position as a natural destination for both the latest fashion and timeless, updated key pieces. Through a more optimised store portfolio, more upgraded stores and a more personal digital experience, we are also elevating the customer experience as well as productivity in store and online.

As we move into autumn, the composition of the stock-in-trade is good and we are well placed to meet our customers’ needs. At a time when consumers are affected by high living costs, we are gradually strengthening our customer offering through attractive and inspiring products, shopping experiences and brands. Initiatives in the supply chain, greater support from AI and committed employees allow us to increase relevance and precision throughout the business – which will help deliver even greater value for our customers.
 

Communication in conjunction with the nine-month report

The nine-month report, 1 December 2025 – 31 August 2026, will be published at 08:00 CEST on 24 September 2026. A webcast and telephone conference will follow at 09:00 CEST and will be held in English for the financial market and media. Participants will be CEO Daniel Ervér, CFO Adam Karlsson and Head of IR Joseph Ahlberg.

Webcast

Register via this link to follow the webcast and view the presentation: https://edge.media-server.com/mmc/p/oeq5wq3y

To ask a question

Join by telephone to be able to ask a question, please register here: https://register-conf.media-server.com/register/BIee0caaf3d5d143dfa2e5d66babb8fbc5

Interviews for media

To book interviews for media in conjunction with the nine-month report on 24 September 2026, please contact: Anna Frosch Nordin, Head of Media Relations, telephone +46 73 432 93 14, [email protected].
 

Contact

 
H & M Hennes & Mauritz AB (publ)
SE-106 38 Stockholm
Phone: +46 8 796 55 00, e-mail: [email protected]
Registered office: Stockholm, Reg. No. 556042-7220

On 17 September, H&M unveiled its most elevated A/W 2026 collections at an immersive LFW event. Fakemink, Grace van Patten, Jackson White, Audrey Nuna, Diya Joukani and Manu Ríos sat front row as the three cinematic drops of H&M’s Autumn 26 collection, and pieces from the H&M Studio and H&M Atelier lines, were revealed.

19 September, 2026

The show was opened by the Brazilian ballerina Ingrid Silva, whose movements were choreographed to activate and illuminate the space – an impressive runway measuring 40 metres long and 2,5 metres wide. The moment was followed by the arrival of the opening look, a cropped ivory jacquard jacket layered over a sheer lace blouse paired with slim white trousers and cream jacquard heels’, worn by Alex Consani, from the romantic first drop of H&M’s Autumn 26 womenswear collection: an ode to historical opulence.

The event – titled H&M&YOU&I – was creatively directed by the legendary British image-maker Nick Knight CBE, who, through his online platform SHOWstudio, is known for his use of technology to reconceptualise fashion communication and the runway show format. At H&M’s show, Knight expanded that legacy, uniting influences from across the arts to create an emotional, human experience exploring how human connection and artistic expression converge with fashion and technology.

This show is a celebration of creativity, and of human relationships. I wanted to create something that felt romantic, emotional, human and painterly, all while experimenting with new technologies. My mission throughout my career has been to push the boundaries of fashion and stay curious about the next thing. I’m excited that H&M shares that vision.

Nick Knight, Founder and Director SHOWstudio

Following the opening act, the show progressed with models including Angelina Kendall, Paloma Elsesser, Calum Harper, Karen Elson and Lila Moss. The cast showcased the third drop of the womenswear collection – an ode to the collector’s spirit – and the elevated cuts of the menswear H&M Atelier line. The sharp silhouettes and sculptural forms of the second drop of the womenswear collection offered a fresh vision of contemporary minimalism, enhanced by innovative use of lights, carried by the models themselves.

Anchored in the themes of human relationships and technology, the show unveiled a fashion interactive developed for H&M by SHOWstudio, under the direction of Knight. Using imagery created by Knight with models Alex Consani and actor Archie Renaux during the Spring of 2026, the fashion interactive offers a way to engage with and participate in fashion imagery, merging the physical world with the digital to generate fashion films in real time. The interactive created a blurring of physical and digital, past, present and future, accented further by the runway itself – curved mirrors on one side, a video installation created by by the Tokyo-born artist and engineer Karyn Nakamura, on the other.

During the presentation of H&M’s Studio collection, proposing strong lines and the power of tailoring, Knight’s interactive activated to showcase images generated from fashion illustrations by artist Cliff Warner. The models interacted with the illustrations behind them, choreographing their visuals’ movements and poses as they walked.

The A/W 26 collections are all about eclecticism. Each drop brings a vision of fashion that is bold, and dedicated to self-expression, freedom and rule-breaking. Nick Knight is always daring, he never accepts the status quo, and that is an ethos that chimes with all of us at H&M.

Ann-Sofie Johansson, H&M Creative Advisor and Head of Design Womenswear

The show’s music was masterminded and produced by Labrinth, adding to the multi-facetted experience of the show, and culminating in a surprise performance of I Want to Know What Love Is (originally by Foreigner) live on the runway. The performance was preceded by Alex Consani and Archie Renaux, who gave a moving spoken word performance, repurposing the song’s lyrics as a script to pay a final homage to the show’s theme of human connection. Consani wore ruffled cream gown, while Renaux wore a full look from the H&M Atelier collection.

Working on this show with H&M and Nick and seeing the interactive develop has been amazing. From that first day in the studio, through all the digital meetings, I have seen it change and develop, right up until rehearsals, and today on the runway. I loved doing my reading with Archie, what a moment.

Alex Consani

I’ve worked with H&M before but never on something so unique and creative. And in London, my hometown, something close to my heart. The music embraced freedom and creativity, inviting the crowd to explore different moods and eras.

Labrinth

Watching the show amongst the 700 guests, and VIPs, were various members of the public, who applied for tickets via H&M’s social media platforms: part of H&M’s continued mission to open access to inspiring fashion for all. Viewers could also tune into H&M’s live-streamed pre-show content, hosted by Marlon Lundgren Garcia, Leomie Anderson and Julia Hobbs on the red carpet and backstage, right until the moment the show began. Later, guests mingled at H&M’s afterparty, featuring a special set by Kim Petras b2b with u.r.trax, and DJs and performances by Foundation.FM’s community including Lexii, Matty Chiabi, Lagoon and Crystal Waters.

In keeping with the spirit of innovation that defined the presentation, the first drop of H&M’s Autumn 26 womenswear collection, as well as the H&M Atelier menswear collection, were made available to See Now, Buy Now from 9pm CET on 17 September across H&M’s online channels.

Credits

Creative Direction : Nick Knight, Calum Knight
Interactive Design: SHOWstudio
Event Production: My Beautiful City
Interactive Production: Liberte Productions
Music Composition, Production and Performance: Labrinth
Illustrations: Cliff Warner
Styling: Jacob Kjeldgaard
Event Production Design: Andrew Tomlinson
Visual Artist – Multi LED Screen Installation: Karyn Nakamura
PR: KCD Worldwide
Event Content Production: Bellhouse
Music Direction: Ohlogy
Lighting Design: Renegade
Director of Performance: MJ Harper
Casting Director: DM Casting
Make Up: Lucy Bridge
Hair: Damien Boissinot
Nails: Adam Slee

H&M is proud to unveil the name of its next designer collaborator: ELIE SAAB. Now one of the world’s leading haute couture houses, ELIE SAAB was founded in Beirut, where Mr. Elie Saab gained recognition for his refined bridal creations. He went on to become one of the first international members of France’s prestigious Chambre Syndicale de la Haute Couture, marking a key milestone in the recognition of his work at the highest level of couture. His creations have shaped numerous iconic red-carpet moments and reflect a vision of fashion rooted in craft, refinement, glamour and modern luxury. The brand’s universe now extends across couture, ready-to-wear and accessories.

8 September, 2026

The ELIE SAAB H&M collection will reflect the brand’s contemporary vision, as well as its house codes. It will encompass womenswear, menswear and a range of accessories, including footwear. Highlights are embellished gowns, shimmering separates and sharply cut tailoring. Details include fine lace, gradient sequins and signature monograms.

We are thrilled to announce this landmark collaboration with ELIE SAAB. Mr Saab is a designer we have always respected – the journey from master of bridalwear in Beirut to the centre of Paris fashion is an amazing, rich story and we are so excited to be exploring his world. Our customers can expect a magical, ornate and glamourous collection.

Ann-Sofie Johansson, H&M Creative Advisor and Head of Design Womenswear

This collection is created for all who admire the world of ELIE SAAB, and I hope it will be embraced with the same enthusiasm it was created with. I am very happy with this collaboration and with the way we worked together with the H&M team to bring the collection to life. It has been a truly collaborative and inspiring process. Each piece has been created with care and dedication, bringing together a complete wardrobe that speaks to every moment of a woman’s life.

Elie Saab, Chairman and Chief Creative Officer

The ELIE SAAB H&M collection will launch in select stores and online on 22 October 2026.

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H&M officially celebrated its arrival in Paraguay with a week of activities that brought together customers, fashion figures, content creators, celebrities, and media, marking the beginning of a new fashion experience in the country.

17 August, 2026

On Tuesday, August 11, the brand kicked off the celebrations with an exclusive VIP event, where celebrities, fashion influencers, and content creators were the first to discover H&M Paseo La Galería.

Michelle Peters, Chirola, Anto Volpe, Stephania Stegman, Sere Argaña, Renato Prono, and Alba Riquelme, among other well-known personalities, wore H&M collections during the event, which brought together more than 350 guests and featured a special performance by artist Kaese.

The celebrations continued on Thursday, August 13. Anticipation had begun the night before, when the first person arrived in line at 10:00 p.m. on Wednesday. Early on Thursday, 375 people gathered to wait for the store’s official opening, enjoying a lively atmosphere with music by DJ Christian Coronel, entertainment by actress and TV host Andrea Quattrocchi, and the staff of the new H&M Paseo La Galería store.

At 11:00 a.m., the iconic ribbon-cutting took place, led by Daniel Ervér, CEO of H&M Group; Anna Barigazzi, General Manager for H&M Chile, Peru, Uruguay, and Paraguay; Sam Miller, Managing Director LATAM & MEA; Henrik Kroon, Chief Commercial Officer; Óscar Espinoza, Store Manager; and Eugenia Sánchez, Area Manager. With this ceremony, the store was officially inaugurated.

Upon entering the store, the first customer in line received a PYG 1,000,000 Gift Card, while the next 200 customers each received a PYG 300,000 Gift Card.

After successful openings in other Latin American markets, we’re excited to finally welcome fashion customers in Paraguay with our first store at Paseo La Galería in Asunción. This marks an important milestone for H&M, and we look forward to building a long-term presence in Paraguay, offering great fashion and quality at the best price in a sustainable way while continuing our growth across Latin America,

Daniel Ervér, CEO, H&M Group.

The opening of our first store in Paraguay is a very special moment for our entire Sales Market and a milestone that fills us with pride. Entering a new market is the result of the commitment, collaboration and incredible work of many teams across different countries and functions who made this project possible. We are very happy to welcome our new colleagues in Paraguay and, above all, to begin this new chapter together with our clients. We hope this is the beginning of a very special journey for H&M in Paraguay,

Anna Barigazzi, General Manager for Chile, Peru, Uruguay and Paraguay.

Being part of H&M’s first team in Paraguay is an enormous pride. We have prepared for this moment with great energy and enthusiasm, and we are thrilled to finally open our doors. This is only the beginning, and we are excited about everything coming ahead,

Oscar Espinoza, Store Manager of H&M Paseo La Galería.

H&M Paseo La Galería will be open Monday to Thursday from 9 AM to 9 PM, Friday and Saturday from 9 AM to 10 PM, and Sunday and Holidays from 10 AM to 9 PM.

Next week: H&M Distrito Perseverancia

The celebration will continue with the opening of H&M’s second store in Distrito Perseverancia on Saturday, August 22. To mark this special occasion, the brand will once again reward its earliest clients with PYG 300,000 gift cards for the first 200 people in line, while the very first person in line will receive a gift card worth PYG 1,000,000.

Once the store opens, clients will also have the opportunity to enjoy exclusive styling sessions led by stylist May Royg, along with special experiences and other exciting surprises prepared to celebrate the opening of this new store.

With these two store openings, H&M officially begins its journey in Paraguay and reaffirms its commitment to making fashion and quality available at the best price, in a more sustainable way, while offering an inspiring shopping experience for everyone.

Since the Opening Day, H&M Distrito Perseverancia will be open for clients Monday To Saturday from 9 AM to 9 PM and Sunday from 10 AM to 9 PM.

Nordic design and lifestyle brand ARKET will open a new store in Paris in 2026. The new location will mark the brand’s second physical store in the city, joining its existing flagship on Rue des Archives.

9 July, 2026

Based in Stockholm, ARKET is a modern-day market offering thoughtfully designed collections for women, men, children and the home, alongside a seasonal vegetarian café. Inspired by simplicity, nature and slower rhythms of living, the concept brings together garments, objects and food under one roof – thoughtfully curated for everyday life.

We are thrilled to announce the opening of our second ARKET store in the beautiful city of Paris. We look forward to welcoming even more Parisians to our modern-day market and becoming part of the neighbourhood.

Pernilla Wohlfahrt, Managing Director ARKET

The new Paris store will offer a curated selection of ready-to-wear and accessories for women and men, childrenswear, and interior objects. Launched in Stockholm in 2017, ARKET is founded on the idea of everyday beauty. Drawing inspiration from the Nordic modernist movement and its vision of well-made, functional and accessible objects for daily life, the brand creates thoughtfully designed essentials made to be lived with and appreciated over time.

& Other Stories is pleased to announce its upcoming launch in Mexico, with the brand’s first stores set to open in Mexico City in autumn 2026, followed by additional openings in early 2027. The launch will also include stories.mx alongside selected physical and digital retail partnerships across the Mexican market.

30 June, 2026

The first confirmed store locations are Antara Fashion Hall and Artz Pedregal. In addition, & Other Stories will launch dedicated spaces within El Palacio de Hierro, bringing the brand closer to customers across multiple locations and channels in Mexico.

We are excited to launch & Other Stories in Mexico and to introduce the brand to customers through both stores and online. Mexico is an inspiring market for fashion and creativity, and we look forward to becoming part of it.

Lina Söderqvist, Managing Director at & Other Stories

& Other Stories’ Mexico launch will be done in partnership with Retail Fashion Group at SOMA.

Mexico is ready for & Other Stories. We see a customer here who is deeply engaged with fashion as a form of self-expression, and we are proud to be the partner bringing this brand to life in the market. From Antara to Artz Pedregal and El Palacio de Hierro, we are building a presence that matches the brand’s vision and the sophistication of the Mexican consumer.

Elena Muuls, CEO of Retail Fashion Group at SOMA

From October 2026, customers in Mexico will be able to discover & Other Stories’ collections of ready-to-wear, shoes, bags and accessories, thoughtfully designed to inspire personal style and self-expression.

Related

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& Other Stories Spring 26 – A new wave of expression

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25 June, 2026

Second quarter (1 March 2026— 31 May 2026)

• Net sales amounted to SEK 54,828 m (56,714) in the second quarter. Sales in local currencies were fairly in line with last year, with around 3 percent fewer stores at the end of the quarter compared with the same point in time last year.
• Gross profit amounted to SEK 31,045 m (31,425), which corresponds to a gross margin of 56.6 percent (55.4).
• Selling and administrative expenses decreased by 1 percent to SEK 25,133 m (25,489). In local currencies the increase was 1 percent. Selling and administrative expenses were charged with restructuring costs of SEK 679 m (0) relating to the implementation of organisational changes in the company’s sales markets and central sales organisations. Excluding these one-time costs, selling and administrative expenses decreased by 2 percent in local currencies.
• Operating profit excluding one-time costs increased by 11 percent to SEK 6,592 m (5,914), corresponding to a margin of 12.0 percent (10.4). Operating profit amounted to SEK 5,913 m (5,914), corresponding to an operating margin of 10.8 percent (10.4).
• The result after tax amounted to SEK 3,963 m (3,962), corresponding to SEK 2.49 (2.48) per share.
• Cash flow from operating activities increased by 24 percent to SEK 10,591 m (8,528).
• Stock-in-trade decreased by 10 percent to SEK 34,942 m (38,817) and the composition of the stock-in-trade is good. Currency adjusted the stock-in-trade decreased by 2 percent compared with the previous year. The stock-in-trade in SEK represented 15.8 percent (16.6) of rolling 12 months sales.
• During the second quarter the first H&M store in Rio de Janeiro opened and the flagship store on Hamngatan in Stockholm was re-opened and met with great interest and was well-received by our customers.

First half-year (1 December 2025— 31 May 2026)

• The H&M group’s net sales amounted to SEK 104,435 m (112,047). In local currencies net sales decreased by 1 percent in the first half of the year.

• Gross profit amounted to SEK 56,183 m (58,594), which corresponds to a gross margin of 53.8 percent (52.3).

• Selling and administrative expenses decreased by 5 percent to SEK 48,758 m (51,427). In local currencies these expenses were at the same level as in the previous year and excluding the one-time costs in the second quarter these decreased by 1 percent.

• Operating profit excluding one-time costs increased by 14 percent to SEK 8,104 m (7,117), corresponding to a margin of 7.8 percent (6.4). Operating profit increased to SEK 7,425 m (7,117), corresponding to an operating margin of 7.1 percent (6.4).

• The result after tax increased to SEK 4,667 m (4,541), corresponding to SEK 2.95 (2.85) per share.

• Cash flow from operating activities increased by 15 percent to SEK 14,616 m (12,729).
   

• The H&M group’s sales in local currencies in the month of June 2026 are expected to be on par with the same month the previous year.

• The expansion in Latin America is continuing with the opening of the first H&M store in Paraguay during the second half of 2026 and in Argentina during 2027.

“Our long-term work has strengthened profitability and gives us good opportunities to create even more value for our customers,”
says Daniel Ervér, CEO.

 Comments by Daniel Ervér, CEO

Our long-term work has strengthened profitability and gives us good opportunities to create even more value for our customers.

Sales in the quarter were somewhat lower than planned, while profitability and the stock-in-trade situation developed well. The profitability improvement and increased inventory productivity are in line with our long-term work to lay the foundations for sustainable and profitable growth. The tighter inventory management has, however, in some cases affected our ability to fully meet demand. Our assessment is that there is potential to further increase precision in order to create a better balance between availability and demand.

Operating profit1 increased to SEK 6.6 billion and the operating margin1 strengthened by 1.6 percentage points to 12.0 percent. The quarter’s improvement was driven by a higher gross margin, greater operational efficiency and good cost control.

We have continued to reduce the complexity of the organisation and moved decisions closer to the customer. The changes enhance our local relevance and create better conditions to meet customers’ needs faster. This resulted in one-time costs of SEK 679 million during the quarter.

In the second half of the year we will start upgrading the digital infrastructure that will support our development. The new infrastructure will provide better decision support, faster processes and greater precision in how we plan our assortment and stock-in-trade.

We operate in a world that continues to be characterised by uncertainty and rapid change. The improvements we have made in recent years have strengthened profitability, simplified operations and increased our ability to act closer to the customer. Centred on the customers’ needs, we continue to strengthen the product, customer experience and brand in order to always offer the best combination of fashion and quality at the best price, in a sustainable way.

1.Before restructuring costs.

 Communication in conjunction with the six-month report

The six-month report, i.e., 1 December 2025 – 31 May 2026, will be published at 08:00 CEST on 25 June 2026, followed by a combined press conference and webcast at 09:00 CEST, held in English for the financial market and media. There will also be an opportunity to ask questions by telephone. The press conference will be hosted by CEO Daniel Ervér, CFO Adam Karlsson and Head of IR Joseph Ahlberg.

Location: H&M’s head office in Stockholm, Mäster Samuelsgatan 49, 3rd floor, Ljusgården.

To follow the webcast and access the presentation, please register via this link: https://edge.media-server.com/mmc/p/emb46y9j

To ask questions during the Q&A session, you must join by phone. Please register via this link to receive your personal dial-in details: https://register-conf.media-server.com/register/BI5203d7a3b22845e2a554ce9594a02c59

To book interviews for media in conjunction with the six-month report on 25 June 2026, please contact: Anna Frosch Nordin, Head of Media Relations, telephone +46 73 432 93 14, [email protected].
 Contact

  
H & M Hennes & Mauritz AB (publ)
SE-106 38 Stockholm
Phone: +46 8 796 55 00, e-mail: [email protected]
Registered office: Stockholm, Reg. No. 556042-7220

25 June, 2026

Andra kvartalet (1 mars 2026 — 31 maj 2026)

• Nettoomsättningen uppgick till MSEK 54 828 (56 714) i andra kvartalet. Försäljningen i lokala valutor var i nivå med föregående år, med cirka 3 procent färre butiker vid kvartalets utgång jämfört med motsvarande tidpunkt föregående år.
• Bruttoresultatet uppgick till MSEK 31 045 (31 425) vilket motsvarar en bruttomarginal om 56,6 procent (55,4).
• Försäljnings- och administrationskostnaderna minskade med 1 procent till MSEK 25 133 (25 489). I lokala valutor var ökningen 1 procent. Försäljnings- och administrationskostnaderna belastades med omstruktureringskostnader avseende implementering av organisatoriska förändringar i bolagets försäljningsmarknader och centrala försäljningsorganisationer om MSEK 679 (0). Exklusive dessa engångskostnader minskade försäljnings- och administrationskostnaderna med 2 procent i lokala valutor.
• Rörelseresultatet exklusive engångskostnader ökade med 11 procent till MSEK 6 592 (5 914), motsvarande en marginal om 12,0 procent (10,4). Rörelseresultatet uppgick till MSEK 5 913 (5 914), motsvarande en rörelsemarginal om 10,8 procent (10,4).
• Resultatet efter skatt uppgick till MSEK 3 963 (3 962), motsvarande SEK 2,49 (2,48) per aktie.
• Kassaflödet från den löpande verksamheten ökade med 24 procent till MSEK 10 591 (8 528).
• Varulagret minskade med 10 procent till MSEK 34 942 (38 817) och varulagrets sammansättning är god. Valutajusterat minskade varulagret med 2 procent jämfört med föregående år. Varulagret i SEK utgjorde 15,8 procent (16,6) av omsättningen rullande 12 månader.
• Under andra kvartalet öppnades den första H&M-butiken i Rio de Janeiro och flaggskeppsbutiken på Hamngatan i Stockholm återöppnades med stort intresse och fint mottagande från våra kunder.

Första halvåret (1 december 2025 — 31 maj 2026)

• H&M-gruppens nettoomsättning uppgick till MSEK 104 435 (112 047). I lokala valutor minskade nettoomsättningen med 1 procent under första halvåret.

• Bruttoresultatet uppgick till MSEK 56 183 (58 594) vilket motsvarar en bruttomarginal om 53,8 procent (52,3).

• Försäljnings- och administrationskostnaderna minskade med 5 procent till MSEK 48 758 (51 427). I lokala valutor var dessa kostnader i nivå med föregående år och exklusive engångskostnaderna i andra kvartalet minskade de med 1 procent.

• Rörelseresultatet exklusive engångskostnader ökade med 14 procent till MSEK 8 104 (7 117), motsvarande en marginal om 7,8 procent (6,4). Rörelseresultatet ökade till MSEK 7 425 (7 117), motsvarande en rörelsemarginal om 7,1 procent (6,4).

• Resultatet efter skatt ökade till MSEK 4 667 (4 541), motsvarande SEK 2,95 (2,85) per aktie.

• Kassaflödet från den löpande verksamheten ökade med 15 procent till MSEK 14 616 (12 729).
   

• H&M-gruppens försäljning i lokala valutor under juni månad 2026 förväntas bli på samma nivå som under motsvarande månad föregående år.

• Expansionen i Latinamerika fortsätter med öppning av första H&M-butiken i Paraguay under andra halvåret 2026 och i Argentina under 2027.
   

”Vårt långsiktiga arbete har stärkt lönsamheten och ger oss goda möjligheter att skapa ännu mer värde för våra kunder.”
säger Daniel Ervér, vd

Kommentar av Daniel Ervér, vd

Vårt långsiktiga arbete har stärkt lönsamheten och ger oss goda möjligheter att skapa ännu mer värde för våra kunder.

Försäljningen under kvartalet var något lägre än planerat medan lönsamheten och lagersituationen utvecklades väl. Lönsamhetsförbättringen och den ökade lager-produktiviteten är i linje med vårt långsiktiga arbete för att lägga grunden för hållbar och lönsam tillväxt. Den stramare lagerstyrningen har dock i vissa fall påverkat vår förmåga att fullt ut möta efterfrågan. Vår bedömning är att det finns potential att ytterligare öka precisionen för att skapa en bättre balans mellan tillgänglighet och efterfrågan.

Rörelseresultatet1 ökade till 6,6 miljarder SEK och rörelsemarginalen1 stärktes med 1,6 procentenheter till 12,0 procent. Kvartalets förbättring drevs av högre bruttomarginal, ökad effektivitet i verksamheten och god kostnadskontroll.

Vi har fortsatt att minska komplexiteten i organisationen och flyttat besluten närmare kunden. Förändringarna stärker vår lokala relevans och skapar bättre förutsättningar att möta kundernas behov snabbare. Det har medfört engångskostnader om 679 miljoner SEK under kvartalet.

Under årets andra halva inleder vi uppgraderingen av den digitala infrastrukturen som ska stödja vår utveckling. Den nya infrastrukturen ger bättre beslutsstöd, snabbare processer och ökad precision i hur vi planerar sortiment och lager.

Vi verkar i en omvärld som fortsatt präglas av osäkerhet och snabba förändringar. De förbättringar vi genomfört de senaste åren har stärkt lönsamheten, förenklat verksamheten och ökat vår förmåga att agera närmare kunden. Med kundernas behov i centrum fortsätter vi att stärka produkt, kundupplevelse och varumärke för att alltid erbjuda den bästa kombinationen av mode och kvalitet till bästa pris, på ett hållbart sätt.

1 Före omstruktureringskostnader.

Kommunikation i samband med sexmånadersrapporten

Sexmånadersrapporten, 1 december 2025 – 31 maj 2026, publiceras kl. 08.00 CEST den 25 juni 2026, följt av en kombinerad presskonferens och webbsändning på engelska, som hålls kl. 09.00 CEST för finansmarknad och media. Det kommer även att finnas möjlighet att ställa frågor via telefon. Medverkande är vd Daniel Ervér, finanschef Adam Karlsson och IR-chef Joseph Ahlberg.

Plats: H&M:s huvudkontor i Stockholm, Mäster Samuelsgatan 49, 3 tr, Ljusgården.

För att följa webbsändningen och ta del av presentationen, vänligen registrera dig via denna länk: https://edge.media-server.com/mmc/p/emb46y9j

För att ställa frågor under frågestunden behöver du ansluta via telefon. Vänligen registrera dig via denna länk för att få dina personliga inloggningsuppgifter: https://register-conf.media-server.com/register/BI5203d7a3b22845e2a554ce9594a02c59

För bokning av intervjuer för media i samband med sexmånadersrapporten den 25 juni 2026, vänligen kontakta Anna Frosch Nordin, presschef, telefon 073-432 93 14, [email protected].
 

Kontakt

 
H & M Hennes & Mauritz AB (publ)
106 38 Stockholm
Tel: 08-796 55 00, e-mail: [email protected]

Styrelsens säte: Stockholm, org.nr. 556042-7220
 

In Los Angeles on 12 June, H&M made its mark off the pitch — dressing Brazilian music phenomenon Anitta in a custom H&M Studio look for a highly anticipated performance.

15 June, 2026

H&M Studio’s design team had one brief: make something unmistakably Anitta. The result channels her world perfectly — fearless, high-impact and impossible to ignore, with a cool, sporty edge built for a stage of this scale. The performance opened with a hooded cape: flowy, airy and triumphant, with the energy of a boxer entering the arena. Beneath it, the all-white full look was revealed — a close-fitting white top with cut-outs, wraparound straps and sheer long sleeves, paired with oversized baggy chaps with utility detailing. An intricate rhinestone belt with elongated chains looping at the side of the legs and a matching rhinestone harness completed the look, catching the light with every move.

This is a very special moment for me and for my career. Representing my country while the whole world is watching is something that fills me with an incredible sense of fulfilment. Doing it in a custom H&M look that feels completely like me — strong, sporty, a little wild — that’s everything.

Anitta

The whole planet is coming together for the next few weeks, and Anitta is one of the most electrifying performers in the world. Dressing her for a moment this global was an honour and a creative thrill. We wanted to capture everything she is: bold, free, completely herself. To see her step out in that look and own every second of it is exactly what H&M Studio is about.

Kathrin Deutsch, H&M Studio designer

Today, the H&M Foundation announces the winners of Global Change Award (GCA) 2026, recognising emerging changemakers behind breakthrough solutions for the future of fashion. This year’s winners bring fresh perspectives to next-generation materials and bio-based alternatives, alongside advances in textile-to-textile recycling and low-impact production, showing how these fields continue to evolve through new ideas and approaches. Many of the solutions are grounded in the innovators’ own experiences, shaped by real-world challenges and designed to deliver tangible benefits for the communities they serve. Together, they target some of fashion’s most emissions-intensive challenges at a time when the industry must accelerate progress towards net zero.

8 June, 2026

The textile industry remains a significant contributor to global greenhouse gas emissions, with the most intensive impacts occurring in material production and wet processing. Addressing these challenges requires not only new technologies, but systemic shifts across the value chain, from how materials are produced to how garments are used and reused.

The winners of GCA 2026 reflect a growing shift towards early-stage innovation and systems change. Rather than focusing on individual technologies alone, the programme prioritises ideas that can influence entire value chains and unlock broader transformation.

Meet the winners of Global Change Award 2026 :

• Agro-Lyocell by Canvaloop (India) – Turns agricultural waste into forest-free textile fibres, replacing wood-based inputs
• Alu (US) – Uses psychology and AI to make digital product passports drive circular behaviour
• ArtSilk (Sweden) – Creates spider silk-inspired fibres using microorganisms
• EntroMetrix (UK) – Develops its own AI models to optimise energy and material use in manufacturing
• Fiberly (France) – Turns textile waste into precision-engineered, cotton-like fibres
• KelTex (Tanzania) – Turns seaweed into biodegradable leather alternatives
• MicroBlue by Microbeworks (India) – Biodegradable dyes that work in existing dyeing systems
• RheaCycle™ by Rhea’s Factory (US) – Uses AI-designed enzymes to break down polyester waste into new fibre building blocks
• Tera Mira (UK) – Turns seaweed into stretch fibres, replacing elastane with a bio-based alternative
• threadBridge (Bangladesh) – Brings real-time defect detection to factory floors using smart glasses

What stands out this year is not just the strength of the ideas, but the people behind them. These changemakers combine deep understanding of real-world challenges with the drive to address them. A common thread across many of the solutions is resource efficiency, from reducing waste to making better use of existing materials and resources. Ultimately, transforming the textile industry will depend on both breakthrough technologies and the people determined to bring them to life.

Beatrice Oldenburg, Project Manager at H&M Foundation.

Each winner receives a €200,000 grant and joins the year-long GCA Changemaker Programme, provided by the H&M Foundation in collaboration with strategic partners Accenture and KTH Royal Institute of Technology. Combining systems thinking, expert support and industry connections, the programme is designed to help turn early-stage ideas into solutions that can be tested, refined, and brought into the real world. H&M Foundation takes no equity and no intellectual property; its focus is on enabling solutions that can be adopted across the industry.

The Global Change Award is part of the H&M Foundation’s broader mission to support the textile industry in halving its greenhouse gas emissions every decade, while promoting a just transition for both people and the planet.

The solutions we need already exist, what’s missing is speed and scale. By supporting changemakers at an early stage, we can help unlock the kind of innovations that don’t just improve the textile industry, but transform it.

Karl-Johan Persson, Board Member H&M Foundation.

As the industry faces increasing pressure to decarbonise, initiatives like the Global Change Award aim to accelerate the ideas that can turn ambition into action. Since 2015, H&M Foundation has supported 66 teams from 24 countries with a total of €12 million in grants through the Global Change Award, helping bring the next generation of climate solutions closer to scale.

About GCA

The Global Change Award accelerates innovation to support the textile industry in halving its greenhouse gas emissions every decade, reaching net-zero by 2050. By supporting changemakers on their unique journeys, we empower them to turn their brilliant ideas into impactful innovations.

Each year, ten winners share a 2 million EUR grant and get access to the yearlong Changemaker Programme, provided by the H&M Foundation in collaboration with our strategic partners Accenture and KTH Royal Institute of Technology. We aim to equip our winners with a holistic mindset – promoting solutions that will benefit both people and the planet.

The Global Change Award is run by H&M Foundation, our vision is to spark significant, industry-wide transformation towards a socially inclusive and planet positive future.

Learn more at hmfoundation.com/gca

Launching Thursday June 4th on www.hm.com, H&M MOVE and H&M HOME partnered with French creative community Solar Club to introduce a lifestyle collection bringing together a shared vision of movement and connection.

4 June, 2026

The collaboration merges H&M MOVE’s technical sportswear with H&M HOME’s curated interior objects in a morning-to-evening concept spans running wear, swimwear, oversized tees, tableware and beach textiles.

The campaign was shot in the Marseille region. Reflecting Solar Club’s French roots and vision, the imagery and film capture a generation seeking connection through offline gatherings, from salt-water swims to shared meals at sunset.

Solar Club: Movement as connection

Founded between Paris and Marseille by Anne-Laure Faou and Alice Gerault, Solar Club began as a group meeting offline to run, talk and spend time together. What started intuitively has evolved into a curated creative community bringing together voices from art, design, fashion and hospitality to foster genuine connections.

Today, Solar Club is about designing meaningful collective moments where movement becomes a catalyst for connection. The sun has always symbolised that energy for us. We found a partner in H&M MOVE and H&M HOME who understood that movement is not only physical. It is about gathering people under the same sun and creating moments that feel meaningful.

Anne-Laure and Alice, founders of Solar Club.

The collection: MOVE meets HOME

The design reflects Solar Club’s refined French aesthetics, a palette balancing sun-washed tones with deeper shades such as chocolate plum. The delicate graphics are centered around a sun symbol which visualises warmth and togetherness.

The H&M MOVE edit forms the technical core, spanning lightweight running tops, performance shorts and swimwear alongside vintage-inspired cotton tees and a hoodie, designed to transition through the day from meditation to a layer for the evening. The collection includes twenty pieces across women and men.

I discovered Solar Club while researching shifts in wellness culture, and it immediately stood out. It brought together movement, creativity and connection in a way that felt real and grounded. With its sunlight, salt water and togetherness, it was less about performance and more about presence.

Marie Fredros, Head of Design at H&M MOVE.

The H&M HOME capsule reflects Solar Club’s traditions of shared breakfasts and long sunset dinners. Crafted from stainless steel, stoneware clay and raw cotton, the nine-piece assortment includes tableware, textiles and accessories featuring subtle engravings, prints and embroidered messages. 

The collaboration with Solar Club has focused on a community-driven design approach where the product is at the heart of it. With H&M HOME, we translated the feeling of gathering into an edited capsule for shared post-run breakfasts, beach meditation and long dinners at sunset.

Evelina Kravaev Söderberg, Head of Design at H&M HOME.

The full collection is designed to come to life through gatherings during the summer season and beyond. Together, H&M MOVE, H&M HOME and Solar Club invite communities worldwide to meet, move and reconnect in real life, under the same sun.

Nordic design and lifestyle brand ARKET will open a new store in Stockholm in late 2026. Located on Biblioteksgatan 11, the new destination will mark the brand’s third store in Stockholm and fifth in Sweden, joining existing Stockholm locations on Drottninggatan and Götgatan, as well as stores in Malmö and Gothenburg.

3 June, 2026

Based in Stockholm, ARKET is a modern-day market and lifestyle destination offering collections for women, men, children, and the home, alongside an in-store seasonal vegetarian café. Inspired by simplicity, nature, and slower rhythms of living, the assortment brings together garments, objects and food – all carefully made and artfully curated for everyday life.

We are thrilled to announce the opening of our fifth ARKET store in Sweden, in our beautiful home city of Stockholm. We look forward to further connecting with the local community and welcoming them to our modern-day market experience.

Pernilla Wohlfahrt, Managing Director at ARKET

The new Stockholm store will offer a curated selection of ready-to-wear and accessories for women, men and interior objects.

Launched in 2017, ARKET is founded on the idea of everyday beauty and long-lasting design, drawing inspiration from the Nordic modernist movement of the 20th century and its vision of well-made, functional and accessible objects for daily life.

Related

ARKET and Laila Gohar present the artist’s first ready-to-wear collection

H&M reopened iconic Hamngatan flagship in Stockholm

ARKET to open first store in Lithuania

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Det nordiska design- och livsstilsvarumärket ARKET öppnar en ny butik i Stockholm i slutet av 2026. Butiken kommer att ligga på Biblioteksgatan 11 och blir ARKET:s tredje adress i Stockholm och femte i Sverige, vid sidan av de befintliga butikerna på Drottninggatan och Götgatan samt i Malmö och Göteborg.

3 June, 2026

ARKET grundades 2017 i Stockholm och har idag butiker i 55 länder i Europa och Asien. Konceptet bygger på tanken om en modern marknadsplats och livsstilsdestination, med inspiration från nordisk modernism, natur och vardagsliv.

Sortimentet omfattar kläder och accessoarer för dam, herr och barn, inredning och vardagsobjekt för hemmet samt ett säsongsbaserat vegetariskt kafé i butik. Idén om en vackrare vardag löper som en röd tråd genom hela ARKET, där mode, form och mat möts i en omsorgsfullt kurerad helhet.

Vi är otroligt glada över att kunna berätta om öppningen av vår femte butik i Sverige, i vår vackra hemstad Stockholm. Med den nya adressen på Biblioteksgatan ser vi fram emot att komma ännu närmare våra kunder och välkomna fler att upptäcka ARKET.

Pernilla Wohlfahrt, Managing Director at ARKET

ARKET Biblioteksgatan kommer att erbjuda kläder och accessoarer för dam och herr samt ett urval av inredning och vardagsobjekt för hemmet.

Related

ARKET and Laila Gohar present the artist’s first ready-to-wear collection

H&M reopened iconic Hamngatan flagship in Stockholm

ARKET to open first store in Lithuania

1. Home

2. /

3. Nyheter

4. /

5. ARKET öppnar på Biblioteksgatan i Stockholm

H&M Group

• About us

• Brands

• Sustainability

• Investors

• Corporate governance

• Join us

• Media

Links

• Contact us

• Subscribe

• Newsroom

• H&M Career

• H&M Group Ventures

• H&M Foundation

Brands

• H&M

• COS

• WEEKDAY

• CHEAP MONDAY

• MONKI

• & Other Stories

• ARKET

• SINGULAR SOCIETY

• SELLPY

Follow us

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1 June, 2026

Between 11 May 2026 and 29 May 2026 H & M Hennes & Mauritz AB (publ) (LEI code 529900O5RR7R39FRDM42) has repurchased in total 1,400,000 of the company’s own class B shares (ISIN: SE0000106270) as part of the share buyback programme initiated by the board of directors. Shares with a total value of SEK 228,094,341.09 have now been repurchased, and as a result the programme is being closed.

The share buybacks in week 22 form part of the around SEK 280 million share buyback programme that H&M announced on 11 May 2026. The programme aims to secure delivery of class B shares to the participants in the company’s long-term incentive program (LTIP). The share buyback programme, which ran between 11 May 2026 and 29 May 2026, made its final purchases of shares on 29 May 2026 and is now closed. The programme has been carried out in accordance with Regulation (EU) No 596/2014 on market abuse (the Market Abuse Regulation – MAR) and Commission Delegated Regulation (EU) 2016/1052 (known as the Safe Harbour Regulation).

H&M class B shares have been repurchased as follows:

All acquisitions have been carried out on Nasdaq Stockholm by Skandinaviska Enskilda Banken AB on behalf of H&M. Following the above acquisitions, H&M’s holding of treasury shares as at 29 May 2026 amounts to 2,500,000 class B shares (including 1,100,000 treasury shares that were acquired between 26 June 2025 and 17 July 2025 to secure delivery of class B shares to the participants in the company’s long-term incentive programme (LTIP)). The total number of shares in H&M, including treasury shares, is 1,598,873,003 and the number of shares outstanding, excluding treasury shares, is 1,596,373,003.

1 June, 2026

H & M Hennes & Mauritz AB (publ) (Lei-kod 529900O5RR7R39FRDM42) har mellan den 11 maj 2026 och 29 maj 2026 återköpt sammanlagt 1 400 000 egna B-aktier (ISIN: SE0000106270) inom ramen för det återköpsprogram som styrelsen beslutat om. Därmed har aktier till ett sammanlagt värde om SEK 228 094 341,09 återköpts vilket innebär att programmet avslutas.

Återköpen under vecka 22 är en del av det återköpsprogram om SEK 280 miljoner som H&M tillkännagav den 11 maj 2026. Programmet syftar till att säkerställa leverans av B-aktier till deltagarna i bolagets långsiktiga incitamentsprogram (LTIP). Återköpsprogrammet som har löpt under perioden 11 maj 2026 till 29 maj 2026, är i och med de sista köpen den 29 maj 2026 därmed avslutat. Programmet har genomförts i enlighet med EU:s marknadsmissbruksförordning (EU) nr 596/2014 (MAR) och EU-kommissionens delegerade förordning 2016/1052 (den så kallade Safe harbour-förordningen).

H&M B-aktier har återköpts enligt följande:

Samtliga förvärv har genomförts på Nasdaq Stockholm av Skandinaviska Enskilda Banken AB för H&M:s räkning. Efter ovanstående förvärv uppgår H&M:s innehav av egna aktier per den 29 maj 2026 till 2 500 000 B-aktier (inklusive 1 100 000 egna aktier som förvärvades 26 juni 2025 t.o.m. 17 juli 2025 för att säkerställa leverans av B-aktier till deltagarna i bolagets långsiktiga incitamentsprogram (LTIP)). Det totala antalet aktier i H&M, inklusive egna aktier, är 1 598 873 003 och antalet utestående aktier, exklusive egna aktier, uppgår till 1 596 373 003.

29 May, 2026

Following implementation of the resolution passed by the AGM on 5 May 2026 to cancel 5,618,372 series B treasury shares repurchased as part of H&M’s buyback programme, the total number of shares in H&M is 1,598,873,003 shares – of which 194,400,000 are class A shares and 1,404,473,003 are class B shares – and the total number of votes is 3,348,473,003.