SEWHA P&C is a South Korean hair and body care manufacturer specializing in hair dyes and cosmetics. The company operates the brands moremo, RICHENNA, and FREEMO FACTORY, offering products including shampoo-type hair colors, keratin hair colors, water treatments, and body care items. It provides OEM and ODM services to major beauty companies such as Amorepacific, LG Household & Health Care, and Cosmo Cos. SEWHA P&C sells through home shopping, H&B retail chains like Olive Young, mass market stores like Daiso, and online platforms. Its export markets include Japan, the United States, the Middle East, and Europe, with products available in retail chains such as Loft, Notino, and DM. The company has been active in the hair dye sector since 1976 and holds CGMP certification for its manufacturing processes.

Summarised from the company's own disclosures, fiscal year ended Mar 2026

Industry Household & Personal Products Homepage sewha.co.kr
Sector Consumer Defensive IR page sewha.co.kr/investor-relations
Tags
hair dyes, hair care, body care, oem/odm, cosmetics manufacturing, home shopping, h&b retail, export, shampoo, treatment, moremo, RICHENNA, FREEMO FACTORY, moremo Water Treatment, moremo Keratin Hair Color, RICHENNA Easy Speed Perfume Hair Color, RICHENNA Easy Speed Gold Hair Color, moremo 2X Treatment, moremo Hair Mist Pack, moremo 2X Hair Shampoo, moremo 2X Hair Oil, Freemo Factory Salon Lab Hair Color, Derma Tips Sanitizer Cream
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Metrics

Valuation  
Market cap ₩ 19.988B
P/E -5.50
P/BV 0.52
P/S 0.53
P/OCF 10.42
P/FCF 25.65
Dividend yield —
Turnover / mcap —
Returns  
ROE 2.9%
ROI 2.9%
ROIC 1.5%
Profit margin 3.1%
Growth  
Revenue growing No
Profits growing No
Revenue up 3y No
Revenue up 5y No
Quality  
Profitable Yes
Margin expanding No
Buying back stock —
Diluting (TTM) —
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News sentiment (TTM) —
Quality score -26.7%
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Figure FY 2025 FY 2024 FY 2023 FY 2022 FY 2021 FY 2020 FY 2019 FY 2018 FY 2017 FY 2016
Revenue 37.645B 43.868B 41.217B 37.919B 39.66B 36.599B 29.232B 27.712B 32.929B 29.237B
Free cash flow 1.373B 4.3B 2.637B 1.629B 6.038B 7.283B 2.406B -3.685B 700.529M -357.363M

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SEWHA P&C (ticker 252500), listed in South Korea.