NBT

NBT is a South Korean digital advertising and mobile services company that operates a reward-based mobile point ecosystem. Its primary B2B business is Addison Offerwall, a reward advertising solution that connects advertisers, mobile platforms, and users, facilitating engagement through point accumulation. The company's B2C services include CashSlide, a lock-screen advertising and reward app; CashSlide StepUp, a pedometer-based reward service; CashFeed, a content-based reward platform; and Chips, a cashback shopping portal. NBT also operates a mobile commerce segment, selling products through its platforms and managing a B2B mobile shopping service called MyStore. The company serves advertisers, ad agencies, and media representatives, while providing point-based incentives to end-users. NBT partners with major South Korean platforms such as Naver Webtoon, Naver Pay, Toss, Baedal Minjok, and KakaoT. Founded in 2012, the company has expanded its operations globally, entering markets in the United States, Thailand, Taiwan, Indonesia, Canada, France, Mexico, India, Malaysia, and the Philippines.