Batonz Co., Ltd.

Batonz Co., Ltd. operates an M&A technology business centered on the BATONZ platform, an online marketplace that connects sellers, buyers, and M&A support institutions for business succession and acquisition transactions. The company provides two main services: the BATONZ M&A platform, which facilitates direct matching and negotiation between parties, and M&A SaaS, a software-as-a-service solution that offers business support tools such as credit review, valuation, and CRM for M&A advisors, tax professionals, and financial institutions. Key offerings include sourcing support for buyers, financial advisory support for sellers, and specialized systems like B MASS for banks. The company serves a wide range of users, from individual entrepreneurs to listed companies, across all industries in Japan, with a focus on lowering the barrier to entry for small and medium-sized enterprises. Notable partnerships include collaborations with M&A support institutions and compliance with the Japan Small and Medium Enterprise Agency's M&A guidelines.