Primo Global Holdings Co., Ltd.

Primo Global Holdings Co., Ltd. is a Japanese retailer specializing in the sale of bridal jewelry, primarily engagement and wedding rings. The company operates through two segments: domestic and overseas, managing a network of physical stores in Japan, Taiwan, Hong Kong, mainland China, and Singapore. Its portfolio includes the proprietary brands I-PRIMO and LAZARE DIAMOND, alongside partnership brands K.UNO and STAR JEWELRY. I-PRIMO serves as the flagship brand, offering a select-order system that allows customers to customize ring designs, materials, and diamond grades. LAZARE DIAMOND is a New York-based diamond brand for which the company holds trademark rights in Japan, focusing on ideal-cut diamonds. The group utilizes a business model that minimizes finished goods inventory by outsourcing manufacturing and producing items based on customer orders. Key subsidiaries include Primo Japan Co., Ltd., Primo Diamond Shanghai Trading Co., Ltd., Primo Diamond Taiwan Inc., Primo Diamond Hong Kong Ltd., Primo Diamond Singapore Pte. Ltd., and Primo Israel Diamonds Ltd. The company also holds an equity stake in Kuno Primo Co., Ltd., a joint venture established for the K.UNO brand in Taiwan. Customer acquisition is supported by partnerships with bridal facilities and online marketing efforts.