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Mao Geping Cosmetics Co., Ltd. is a beauty products company that develops and sells cosmetics, skincare products, and makeup tools under the MAOGEPING and LOVE KEEPS brands. The company operates a direct sales model through self-operated counters and distributor counters, and also sells via e-commerce platforms including Tmall, Douyin, and JD.com. It provides professional makeup artistry training through the MAOGEPING Beauty Education Institute. The company serves the Chinese market and has expanded into Hong Kong with an official flagship store. Notable partnerships include collaborations with the Palace Museum for the "Qi Yun Dong Fang" series, and official supplier roles for the Hangzhou Asian Games and the Chinese National Team. The company was founded in 2000 by makeup artist Mao Geping. Summarised from the company's own disclosures, fiscal year ended Apr 2026 |
Industry Household & Personal Products | Homepage maogeping.com |
| Sector Consumer Defensive | IR page maogeping.com/investor | |
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Tags
cosmetics, skincare, makeup tools, beauty education, direct sales, e-commerce, luxury beauty, professional makeup services, MAOGEPING, LOVE KEEPS, MAOGEPING Beauty Education Institute, Zhejiang Huidu Cosmetics Co. Ltd., Mao Geping International Limited, Mao Geping (Hong Kong) Limited, Mao Geping (Hangzhou) Cosmetics Trading Co. Ltd., Mao Geping (Hainan) Trading Co. Ltd., Hangzhou Shang Du Hui Cosmetics Technology Co. Ltd., Hangzhou Xingyi Equity Investment Co. Ltd., Hangzhou Keyunshi Biotechnology Co. Ltd., Mao Geping Make-Up Education (Hong Kong) Limited
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Press page maogeping.com/news/info |
Metrics
| Valuation | |
|---|---|
| Market cap | HK$ 21.9B |
| P/E | 16.24 |
| P/BV | 3.75 |
| P/S | 3.25 |
| P/OCF | 14.38 |
| P/FCF | — |
| Dividend yield | 4.2% |
| Turnover / mcap | 0.21% |
| Returns | |
|---|---|
| ROE | 29.5% |
| ROI | 25.8% |
| ROIC | 25.8% |
| Profit margin | 23.8% |
| Growth | |
|---|---|
| Revenue growing | Yes |
| Profits growing | Yes |
| Revenue up 3y | — |
| Revenue up 5y | — |
| Quality | |
|---|---|
| Profitable | Yes |
| Margin expanding | Yes |
| Buying back stock | — |
| Diluting (TTM) | No |
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| News sentiment (TTM) | 0 |
| Quality score | 50.0% |
| Insiders | |
|---|---|
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