Entain Plc is a global sports betting and gaming group operating in regulated online and retail markets. The company is organized into three reportable segments: UK&I, International, and CEE. Its portfolio includes major brands such as Ladbrokes, Coral, partypoker, Sportingbet, betboo, Bwin, and SuperSport. In the United States, Entain operates BetMGM, a joint venture with MGM Resorts, providing technology, capabilities, and exclusive games. The company serves customers across North America, South America, Europe, Australasia, and the Middle East, with specific operations in markets including Great Britain, Ireland, Poland, Croatia, the Netherlands, Canada, and Australia. Entain was formerly known as GVC Holdings and was incorporated in 2004. It maintains a 25-year strategic partnership with TAB New Zealand and holds a majority stake in Crystalbet in Georgia.

Summarised from the company's own disclosures, fiscal year ended Dec 2025

Industry Gambling Homepage entaingroup.com
Sector Consumer Cyclical IR page entaingroup.com/investor-relations
Tags
sports betting, online gaming, retail betting, igaming, casino games, esports betting, joint ventures, regulated markets, Ladbrokes, Coral, partypoker, Sportingbet, betboo, Bwin, SuperSport, STS, BetMGM, Sports Interaction, Gala, Foxy, Eurobet, giocodigitale, Vistabet, BetCity, Optibet, Laimz, Nutz, Klondaika, boost casino, Ninja Casino, Finnplay, Crystalbet, Neds, TabNZ, Betcha, Angstrom Sports, 365scores, unikrn, Enlabs, Bet.pt, Totolotek, Avid Gaming, EMMA Capital
Press page entaingroup.com/news-insights/latest-news

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Valuation  
Market cap £ 2.664B
P/E -3.99
P/BV 2.00
P/S 0.51
P/OCF 4.81
P/FCF —
Dividend yield 2.4%
Turnover / mcap —
Returns  
ROE -40.6%
ROI -13.7%
ROIC -2.9%
Profit margin -12.9%
Growth  
Revenue growing Yes
Profits growing No
Revenue up 3y Yes
Revenue up 5y Yes
Quality  
Profitable No
Margin expanding Yes
Buying back stock No
Diluting (TTM) No
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News sentiment (TTM) 10
Quality score -11.1%
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Figure FY 2025 GBP FY 2024 GBP FY 2023 GBP FY 2022 GBP FY 2021 GBP FY 2020 GBP FY 2019 GBP FY 2018 GBP FY 2017 GBP FY 2016 EUR FY 2015 EUR FY 2014 EUR FY 2013 EUR FY 2012 EUR FY 2011 EUR
Revenue 5.259B 5.089B 4.77B 4.297B 3.83B 3.562B 3.601B 2.935B 896.1M 723M — — — 59.596M 44.34M
Net profit -680.5M -461M -936.5M 19.5M 260.7M 79.4M -140.7M -56.4M -39.4M -138.6M — — 12.303M 9.236M -145K

Figure FY 2025 GBP FY 2024 GBP FY 2023 GBP FY 2022 GBP FY 2021 GBP FY 2020 GBP FY 2019 GBP FY 2018 GBP FY 2017 GBP FY 2016 EUR FY 2015 EUR FY 2014 EUR FY 2013 EUR FY 2012 EUR FY 2011 EUR
Share price 7.67 6.95 8.09 13.7 20.21 — — — — — — — — — —
Price performance 12m 0.1 -0.14 -0.41 -0.32 — — — — — — — — — — —

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30 Sep 2026

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What’s at Stake: the people behind Britain’s betting shops

Entain has launched ‘What’s at Stake’, a campaign highlighting the jobs, livelihoods and community connections that could be put at risk by further gambling tax increases in the Autumn Budget.

At its heart are the voices of our Ladbrokes and Coral colleagues. Through films and personal stories, they share what their shops mean to the people they serve, from career opportunities to friendships built over decades.

The campaign also explores betting shops’ contribution to British racing and the role trained colleagues play in supporting safer gambling, alongside the wider impact that further closures could have on our high streets.

As decisions on future taxation are considered, we are calling for an approach that recognises these contributions and takes account of the consequences for jobs and communities.

Visit What’s at Stake to watch the films, meet our colleagues and find out more.

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18 Sep 2026

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  • Call made in response to consultation issued by the Department for Culture, Media and Sport on banning all unlicensed gambling sponsorship in UK sport

Entain, the global sports betting and gaming group, is urging the Government to act immediately to ban unlicensed gambling operators from sponsoring British sport, warning that the timelines proposed in a recent consultation[i] would allow Premier League clubs to promote illegal market operators for another season. The intervention comes as independent analysis forecasts UK staking with unlicensed operators nearly doubling from £17bn in 2025 to more than £33bn by 2028[1].

Entain’s research has identified that 11 of the 20 Premier League clubs now have sponsorship or advertising arrangements with gambling operators that do not hold a Gambling Commission licence, up from the Government’s own estimate of 8 clubs in the 2025/26 season. New deals have been announced even after the Government made clear its intention to ban such arrangements, with Sunderland A.F.C. entering a new deal with Curaçao-based Shuffle in the last week. The other clubs in question are: Everton (Stake.com); Fulham (SBOTOP); Chelsea (8XBet); Tottenham Hotspur (VSBet); Ipswich Town (8XBet); Nottingham Forest (FUN88); Crystal Palace (Chexx.bet); Coventry City (8XBet); Aston Villa (8XBet) and Newcastle United (8XBet).

The sponsorship deals involve a range of promotional assets, from shirt sleeves to training kits, stadium branding and perimeter boards. The branding typically features in match-day TV coverage, including replays on the BBC’s Match of the Day.

Entain’s submission to the consultation underscores that unlicensed gambling operators do not meet extensive consumer-protection regulations, anti-money laundering standards and tax obligations required of regulated firms. Restricting sponsorship to licensed operators would also prevent British sport from being used to legitimise brands operating outside the perimeter of UK financial crime controls.

Premier League clubs that have struck new deals with unlicensed gambling operators knew the risks. The Government made clear in February that it would bring in a ban and it should do so immediately: even if that means clubs ordering new kit mid-season. Inconvenience is not an excuse for inaction.

Stella David

Entain Group plc Chief Executive Officer

Entain's own research suggests over 80% (four in five) of consumers cannot confidently distinguish licensed operators from unlicensed, underlining the risk that sponsorship by unlicensed brands confers unearned credibility on operators that sit outside the UK's consumer protection framework - including GAMSTOP, deposit and spending limits, and affordability checks.

Entain is also calling for the ban to cover online and digital advertising. Evidence cited in the Government's own consultation shows that 22% of consumers who use unlicensed operators first encountered them through social media or social-media advertising, compared with 13% through sponsorship. Entain warns that restricting the ban to physical advertising risks simply shifting the problem online.

Notes to editors:

Entain welcoming the Government’s consultation

Entain’s ask to the Independent Football Regulator to end all illegal gambling sponsorship

Stella David’s previous warning on unlicensed gambling operators ahead of the men’s World Cup

[1] Black Market Betting to Hit £33bn by 2028 as Forecasts Show One in Five Stakes Could Go Illegal ; H2 Gambling Capital

[i] Department for Culture, Media and Sport: Consultation on banning unlicensed gambling sponsorship ; 15 July 2026

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Stella David 11 Sep 2026

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Prime Minister,

The future of Britain's betting shops and our high streets

I am writing ahead of the Autumn Budget to ask you to consider the impact that a substantial increase in Machine Games Duty (MGD) would have on thousands of people working in betting shops and on communities across Britain.

You have spoken about the “Makerfield Test” – the principle that national policy should deliver for places and people that have too often been overlooked by Westminster. Entain has a long history on British high streets through our Ladbrokes and Coral brands. We employ more than 13,000 people in the UK, more than 12,000 of them in around 2,300 betting shops, including three in Makerfield.

Many of those shops have been part of their local communities for decades, providing jobs, supporting local economies and offering familiar, staffed places where customers meet and interact. We therefore wanted to make clear the impact that decisions taken in the upcoming Budget could have on thousands of people and communities if that test is not fully reflected in the outcome. A substantial increase in MGD would therefore bear directly on many of the people and places the Makerfield Test is intended to support.

Doubling the standard rate of MGD to 40% would add around £100 million to the annual cost of running our UK retail business. Independent modelling commissioned by the BGC from EY[1] shows the potential consequences across the sector, indicating that a 40% MGD rate could lead to up to 1,470 betting shop closures and 15,900 job losses, and ultimately result in a net loss to the Exchequer of around £120 million. These are not theoretical efficiencies in a financial model. They are people losing their jobs and communities losing long-established high-street businesses.

These jobs matter. They matter particularly in communities where good local employment can be difficult to find. Half of our retail colleagues are women; 52% work part-time or flexible hours; and more than one in five (2,570) are aged under 25. We have recruited 1,920 young people since 2024 alone. For many colleagues, retail provides a first job, a route back into employment or a role that can fit around family and other commitments. For others, it is the beginning of a long-term career. We have shop managers who have worked with us for decades. Our colleague engagement scores are above 90, and our lowest-paid colleagues earn £13 an hour, above the National Living Wage. Our colleagues are proud to work for a business that invests in its people and takes seriously its responsibility to customers.

Ladbrokes and Coral betting shops are sports and racing businesses, with machine gaming only one part of a much broader offer. They are long-established, staffed community hubs, many with roots stretching back decades in the same towns and high streets. They provide local jobs and familiar places where customers meet, talk about sport, racing and local life, while our colleagues support local charities and community initiatives. Machine income helps diversify the economics of a sports led business between fixtures and races. That role is particularly important in smaller towns and rural communities, where our shops can provide customers with a regular opportunity to meet and interact with others. Our estate has national reach, and in many of these communities the jobs we provide would not be easily replaced if a shop were to close.

While gambling is enjoyed responsibly by millions of adults, we recognise that it can cause serious harm for a minority. Our shops, and crucially the colleagues who work in them, form part of the infrastructure that helps protect those customers. They undertake age verification, are trained to recognise signs of potentially harmful gambling and can speak directly to a customer when something does not look right. They support self-exclusion arrangements and provide an environment that is visible, accountable, staffed and highly regulated.

A visit to the betting shop, a football accumulator or a bet on the Grand National remains part of the sporting and social lives of many people across Britain. I believe it is possible both to protect those at risk of harm and to respect the freedom of adults to enjoy a lawful pastime responsibly.

A tax increase of the proposed scale would also risk pushing gambling activity away from the regulated high street rather than simply reducing it. The same EY modelling forecasts that, in the extreme, an MGD increase to 40% would cause around £1 billion of stakes to leave the legal retail market. That contraction would also risk accelerating migration to illegal gambling. Frontier Economics already estimates that £1.6 billion is bet each year through illegal, land-based gambling.

That matters not only for consumer protection, but for jobs and sustainable tax revenues. Every wager that moves from a licensed British operator to the illegal market moves from a business that employs people here, pays UK gambling duties and supports British sport to one that does none of those things. The Office for Budget Responsibility has already estimated that behavioural responses would reduce the yield from the gambling tax measures announced at Budget 2025 by around one-third, including a £500 million reduction in forecast receipts by 2029-30 arising partly from displacement towards the illegal market.

The better outcome for communities and the public finances is to keep gambling within the regulated sector and, wherever possible, bring activity currently taking place illegally back into it. Doing so would protect British jobs and high-street businesses while turning untaxed gambling activity into activity that contributes to the Exchequer and supports British sport.

There would be wider consequences too. Our shops support economic activity through wages, employment taxes, business rates and spending throughout their supply chain. Our retail estate also contributes approximately £50 million each year to British horseracing, supporting another industry which is woven deeply into communities across the country. We also have a direct stake in the future of British greyhound racing: Entain owns three greyhound stadia and employs people across those venues, while our betting shops help support the wider economics of the sport.

Fewer viable shops would therefore have consequences not only for our own colleagues and high streets, but for jobs and livelihoods across both racing industries. The impact would go well beyond media rights and the Levy. Fewer shops and a weaker retail sector would also mean less sponsorship and commercial support flowing into horseracing, greyhound racing and the wider network of sports and communities that benefit from that investment.

I hope that, before any decision is taken on MGD, the Government will look beyond the headline tax rate and consider the real-world consequences for the people whose livelihoods depend on these businesses and the communities in which they operate.

We are not asking to be insulated from taxation. Indeed, Entain is one of the UK's top 20 taxpayers. However, this would also come on top of substantial tax increases already imposed on the sector. Remote Gaming Duty rose from 21% to 40% in April this year, following the 2025 Budget, and a new 25% rate of General Betting Duty on most remote betting will take effect from April 2027. A further doubling of Machine Games Duty would therefore add another significant cost to businesses already struggling to absorb major tax increases, stacking the odds against labour-intensive high-street operators and making it harder to sustain shops, jobs and investment in local communities.

I would welcome the opportunity to introduce you and your team to some of the colleagues who run our shops and to share our analysis of what a doubling of MGD would mean for them and for communities across Britain.

I hope you will ensure their voices are heard before any decision is taken in the Autumn Budget, and that the outcome meets the Makerfield Test you have set for your government.

Yours sincerely,

Stella David

Chief Executive Officer

Entain plc

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Entain Plc (ticker ENT), listed in United Kingdom.