HelloFresh SE is a meal kit delivery company that provides pre-portioned ingredients and recipes for home cooking. The company operates in the consumer cyclical sector, focusing on the direct-to-consumer food market. Its main product offering consists of meal kits delivered to subscribers' doorsteps, allowing customers to prepare fresh meals. HelloFresh SE serves individual consumers and households in various international markets, primarily in Europe, North America, and other regions where it has established delivery operations. The company's business model relies on a subscription-based service where customers select meals from a weekly menu. Notable aspects of its operations include its logistics and supply chain capabilities designed to handle perishable goods. The company was founded in 2011.

Summarised from the company's own disclosures

Industry Internet Retail Homepage ir.hellofreshgroup.com
Sector Consumer Cyclical IR page ir.hellofreshgroup.com
Tags
meal kits, food delivery, subscription service, direct-to-consumer, perishable goods, home cooking, HelloFresh SE
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Metrics

Valuation  
Market cap € 389.615M
P/E -3.73
P/BV 0.62
P/S 0.05
P/OCF 1.02
P/FCF —
Dividend yield —
Turnover / mcap —
Returns  
ROE 2.1%
ROI 2.2%
ROIC 12.7%
Profit margin 0.26%
Growth  
Revenue growing No
Profits growing No
Revenue up 3y No
Revenue up 5y —
Quality  
Profitable Yes
Margin expanding No
Buying back stock No
Diluting (TTM) No
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News sentiment (TTM) 0
Quality score -18.8%
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Figure FY 2023 FY 2022 FY 2021 FY 2020 FY 2019
Revenue 7.597B 7.607B 5.993B 3.75B 1.809B
Net profit 19.4M 127M — 369M -10.2M

Figure FY 2023 FY 2022 FY 2021 FY 2020 FY 2019
Share price 14.31 20.53 67.54 63.2 18.66
Price performance 12m -0.3 -0.7 0.07 2.39 1.15

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HelloFresh SE (ticker HFG), listed in Germany.