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adidas AG is a sporting goods company that designs, manufactures, and sells athletic footwear, apparel, and accessories. The company operates through two main brands: adidas, which focuses on performance sportswear for activities such as football, running, basketball, and golf, and adidas Originals, which offers lifestyle and streetwear products inspired by sport. Key product lines include the Samba, Stan Smith, Superstar, Gazelle, and Copa Mundial footwear, as well as the Predator football boot and TELSTAR match balls. The company serves global markets and partners with athletes, national teams, and sports organizations, including FIFA for World Cup match balls. Founded in 1949 by Adi Dassler, the company has historical roots in the Gebrüder Dassler Schuhfabrik established in 1924. Notable collaborations include partnerships with Stan Smith, Run-D.M.C., and various professional athletes and teams. Summarised from the company's own disclosures, fiscal year ended Oct 2026 |
Industry Apparel Manufacturing | Homepage adidas-group.com |
| Sector Consumer Cyclical | IR page adidas-group.com/en/investors | |
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Tags
sportswear, athletic footwear, lifestyle apparel, football equipment, running gear, basketball shoes, golf apparel, streetwear, performance technology, brand collaborations, adidas, adidas Originals, Samba, Stan Smith, Superstar, Gazelle, Copa Mundial, Predator, TELSTAR, Micropacer, Harden Vol. 1, David Beckham Predator, Ultimate365, Course Control Layering, Gebrüder Dassler Schuhfabrik, adidas France, adidas Scheinfeld
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Metrics
| Valuation | |
|---|---|
| Market cap | € 26.756B |
| P/E | 4.25 |
| P/BV | 4.49 |
| P/S | 1.08 |
| P/OCF | 35.63 |
| P/FCF | — |
| Dividend yield | — |
| Turnover / mcap | — |
| Returns | |
|---|---|
| ROE | 23.8% |
| ROI | 20.9% |
| ROIC | 24.2% |
| Profit margin | 5.4% |
| Growth | |
|---|---|
| Revenue growing | Yes |
| Profits growing | Yes |
| Revenue up 3y | No |
| Revenue up 5y | No |
| Quality | |
|---|---|
| Profitable | Yes |
| Margin expanding | Yes |
| Buying back stock | Yes |
| Diluting (TTM) | No |
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| News sentiment (TTM) | 0 |
| Quality score | 41.2% |
| Insiders | |
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