Ambertech Limited

Aeroband, a global leader in smart digital musical instruments, today announced a strategic exclusive distribution partnership with Amber Technology, a premier distributor in the Australasian region. This collaboration will introduce Aeroband's innovative, technology-powered music products to musicians, educators, and retailers across Australia and New Zealand.

With a mission to empower everyone to enjoy music creation with ease, Aeroband has pioneered the future of play with instruments like its revolutionary Smart Guitar. The brand combines nine years of R&D and patented technologies to solve traditional barriers to music-making, offering portable, feature-rich alternatives to conventional gear. Aeroband's products, including the pain-free smart guitar and portable electronic drum kits, have gained significant traction worldwide, selling over 85,000 units and engaging a global community of 100,000+ users.

Zoey Huang, Overseas Sales Manager, Shenzhen Dale Technology Co. Ltd, said, "Partnering with Amber Technology marks a key step in our global expansion. Amber Technology’s deep market expertise and respected reputation align perfectly with our vision of making smart, expressive music creation accessible to all. We are excited to see our instruments, which have been widely praised in Europe, the U.S., and Asia, inspire creativity in Australia and New Zealand."

Peter Amos, Managing Director, Amber Technology, said, **“**Aeroband represents a new frontier in musical creativity where digital technology and expressive performance meet. We’re delighted to bring Aeroband to our market expanding creative possibilities for musicians and educators alike.”

The Aeroband range includes:

• Aeroband Digital Guitar. Designed for pain-free playing, the digital guitar has nine built-in tones as well as a built-in speaker, and capo. The guitar is always tuned, has full MIDI compatibility, and a 12-hour battery life. It weighs 2.7 kilograms, supports Bluetooth, and has a charging time of four to five hours on fast charge. The Guitar’s neck is also detachable for easier storage. The instrument comes in black, white, and pink with an RRP of AU$699.

• Aeroband Digital Guitar with carrier bag. The Digital Guitar can also be purchased in the same colours, (black, white, and pink), with a carrier bag. The bag has space for the guitar’s body one side, and neck on the other, making it smaller than traditional guitar bags. The Digital Guitar with carrier bag is RRP AU$799.

• Aeroband PocketDrum2. A drum set without the drums, the smart PocketDrum sticks have realistic vibration feedback and capture every movement with precision so anyone can play the drums with only the sticks. With 128 levels, the drumsticks can differentiate between gentle taps and powerful strikes and accurately reproduce each note and its volume. They have 6ms latency, multiple tones, and MIDI controller. Each PocketDrum2 comes with two PocketDrum sticks, two foot-pedals, a Type-C to Type-A adapter, and wired 3.5mm TRS headphones. The instrument does not support Bluetooth and no apps need to be downloaded to play. The PocketDrum2 has an RRP of AU$299.

Prism Sound is pleased to announce the appointment of Amber Technology Pty Ltd as its official distribution partner for Australia and New Zealand.

Founded in 1987, Amber Technology is one of the region’s most established and respected distributors, with a long-standing reputation for technical excellence, integrity, and customer support. The company operates across professional audio, broadcast, and large-scale technical projects, and is widely recognised for its deep product knowledge and strong relationships throughout the industry.

This appointment reflects Prism Sound’s continued commitment to working with partners who understand the importance of accuracy, reliability, and long-term product support. Amber Technology’s experienced team brings extensive expertise in broadcast and major infrastructure projects, alongside excellent access to professional audio markets across studios, education, and post-production. Their recent increased focus and investment in professional audio aligns well with Prism Sound’s values and ambitions in the region.

Mark Evans, International Sales Director, Prism Sound - “We’re thrilled to be working with Amber Technology, a highly respected company with an outstanding reputation across the professional audio, broadcast, infrastructure, and education markets. Their depth of expertise, nationwide coverage, and strong technical culture make them an excellent partner for Prism Sound as we continue to support and grow our presence across Australia and New Zealand.”

Amber Technology’s established presence in broadcast and large-format system design makes them a particularly strong partner for Prism Sound’s flagship DREAM ADA-128, where absolute transparency, scalability, and dependable long-term performance are essential. At the same time, their growing engagement with the professional audio community presents an exciting opportunity to further expand awareness and adoption of Prism Sound converters across a broad range of applications.

Peter Amos, Managing Director at Amber Technology said: “We are proud to partner with Prism Sound, a brand that is globally respected for its uncompromising approach to accuracy, reliability, and long-term performance. Our team brings deep experience in broadcast and major infrastructure projects, and we see a strong alignment between Prism Sound’s values and our continued investment in professional audio. From large-scale deployments to expanding engagement across studios, education, and post-production, this partnership represents an exciting opportunity to deliver world-class conversion solutions to the Australian market.”

Amber Technology will represent the full Prism Sound product range and will provide local sales, technical support, and customer service across Australia and New Zealand. Customers in the region can expect knowledgeable consultation, strong after-sales support, and closer access to Prism Sound’s products and expertise.

December 16, 2025 – Effective January 1, 2026, Sonance has appointed Amber Technology as a distributor for Blaze by Sonance products in Australia and New Zealand. This new partnership builds on the long-standing relationship between Sonance and Amber Technology reflecting Sonance's strategic consolidation of its global distribution network.

This new partnership significantly enhances Amber Technology’s offering in both luxury residential and commercial audio in Australia while giving a full product offering for commercial audio in New Zealand.

Sonance, the originator of the in-wall speaker category and global leader in discreet architectural audio solutions for commercial, residential and marine applications, was acquired Danish brand Blaze Audio, a premier innovator in high-performance amplification and sound reinforcement loudspeakers, in May 2025.

The strategic acquisition reinforces Sonance’s long-term commitment to delivering complete audio solutions and enhancing its presence in the global professional audio sector. 

Blaze by Sonance offers networked audio solutions featuring advanced digital signal processing (DSP) processing, seamless integration capabilities, and scalable product solutions designed for complex commercial installations. The product line complements Sonance's existing loudspeakers, creating a complete ecosystem for integrators tackling everything from corporate boardrooms to large-scale hospitality projects.

Peter Amos, Managing Director, Amber Technology, said, “The addition of Blaze by Sonance amplifiers, loudspeakers, and controllers into our portfolio, together with Sonance James Loudspeaker and iPort is an exciting extension of our existing Sonance business. This organisation has some significant firepower now in both product and expertise and we are excited to be a part of the future strategic direction.”

Morten Jorgensen, VP of Sonance Professional, Sonance, said, “Amber Technology has been an exceptional partner for Sonance, and we're confident it will bring the same expertise and dedication to Blaze by Sonance. Its deep relationships with integrators across Australia and New Zealand, combined with its technical capabilities, make this a natural evolution of our partnership as we expand our professional audio footprint in the region.”

Nathan Brady, General Manager, Amber Technology, said, “The alignment of the investments made by Sonance into key personnel and expertise in the last twelve months has positioned Sonance as the market leaders of choice for commercial, residential, and professional audio solutions. We are excited about the possibilities we can share with our integrators to bring the Sonance portfolio to their projects.”