Adairs Limited

Adairs Limited is a specialty retailer of homewares, furniture, and home furnishings operating in Australia and New Zealand. The group comprises three wholly owned business units: Adairs, Mocka, and Focus on Furniture. Adairs is the largest segment, selling in-house designed products such as bedlinen, bathroom accessories, home fragrance, and core home styling through retail stores and online channels. Mocka focuses on design-led furniture and homewares, while Focus on Furniture serves the mid-market furniture sector. The company utilizes a vertically integrated retail model, designing products in-house to maintain brand integrity and control over product development, marketing, and distribution. Key customer engagement initiatives include the Linen Lovers loyalty program and a partnership with Qantas Frequent Flyer. The group exited its Adairs New Zealand store network during the period, concentrating the Adairs brand on the Australian market, while Mocka continues to trade in New Zealand. Products are sold through physical stores and digital platforms, with a focus on categories like bedroom, bathroom, furniture, and kids' homewares.